How To Choose The Right Paper Quality For Printed Materials

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There is nothing worse than spending hours on the perfect flyer design, only to ruin it with poor paper quality. The truth is that the more complex a flyer design and layout are, the more likely it will be that better paper quality is needed to ensure a vibrant printout.

To ensure that your flyer design prints with professional quality, considered using the following guide to choosing the best paper for your printed materials.


The GSM, or grams per square meter, is an essential factor in choosing your paper grade. A higher GSM (or grammage) provides a thicker and more durable paper quality for flyer printing in Kennesaw.

The ideal GSM for various printed materials is as follows:

·    Posters – 120 to 350 gsm

·    Brochures & Catalogs – 90 to 160 gsm

·    Business Cards – 120 to 350 gsm

·    High-End Invitations – 80 to 250 gsm

The Texture

The texture of your paper can also impact the professional appearance of a flyer. Consider the following when choosing the right type of paper texture for printed materials:

Uncoated – This is the standard and most cost-efficient option. Uncoated paper has a dull finish that lacks any shine or reflective quality, making it ideal for bulk and low-cost printing.

flyer printing in Kennesaw

Uncoated Text: This is a slight step up from the standard uncoated paper, providing just a hint of dullness-ideal for flyers with small levels of color.

Semi-Gloss – This paper option is ideal for when a glossy finish is needed, but not at the expense of high printing costs. Semi-gloss has a slight sheen to it with just enough glare to make your printouts look sleek but not too shiny.

The Cost

The cost of the paper quality you choose is always a factor that should be taken into consideration. While materials are often printed in bulk to save costs, others such as high-end invitations may require far more expensive paper quality to make them look as stylish as possible.

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